Resources
What I keep recommending in real conversations — books, thinkers, and tools across the five things I write about.
Psychology & Decision-Making
Thinking, Fast and SlowDaniel Kahneman
The Sports GeneDavid Epstein
MindsetCarol Dweck
Thinking in BetsAnnie Duke
Sports & Performance
The Captain ClassSam Walker
RelentlessTim Grover
Marketing & Strategy
PositioningAl Ries & Jack Trout
ContagiousJonah Berger
Creative & Filmmaking
Adobe Premiere ProEditing every promo and short film
Adobe PhotoshopKey art & campaign visuals
SEO & Marketing Tools
SemrushKeyword & competitor research
UbersuggestQuick keyword checks
Google Analytics 4 & GTMTracking what the campaign actually did
Also on my desk
NotionWriting drafts & research notes
LetterboxdTracking films for the movies column