The Arena
Creative direction, film work, and digital marketing — the two sides of what I actually get paid to do.
Creative direction for film & branded content
Leading creative direction on promotional videos, films, and branded content — developing scripts and campaign concepts, and carrying them from first idea through to delivery alongside the production team.
Landing pages for Nxt Skills
Built out landing pages in WordPress and Elementor during my time at Capsley, backed by keyword research, competitor analysis, and on-page SEO.
Multilingual project coordination
Coordinated localization projects at Icons Technologies across cross-functional teams, keeping tone and quality consistent language to language.
3+ short films directed
Directed multiple short films end-to-end — concept, script, and execution — plus a contributing role on one feature film.
Campaign tracking & measurement
Set up GA4, GTM, event tracking, conversion tracking, and UTM structures so creative decisions could be checked against real numbers, not gut feel.
Selected work
Titles I have directed, contributed to, or promoted.